A Wellness Business Accounting Firm with Unshakeable Values

Pave a healthy financial path forward with experts who seamlessly blend professional standards with a personal approach.

How our wellness industry-focused accounting firm works

A holistic mindset: Your financial health involves so much more than tax filings and quarterly reports. With Morem & Waller, CPAs, our fractional CFO services provide everything your business needs to thrive financially, including strategic financial oversight and long-term financial strategies. We meet you where you are, whether your business is brand new or ready to level up. Not quite ready for a fractional CFO? We offer dedicated bookkeeping, controller, and tax preparation and planning services.

Close collaboration: We work closely with your company to create systems that fit your business. All our solutions are tailored precisely to what you do and how you operate. Our team of experts is here to support your goals for growth, profitability, and longevity. That means developing processes that fit your infrastructure, without requiring you to use software or systems that don’t fit your workflow.

A view on the future: Building sound financial principles now sets you up for years of responsible growth. We create resilient processes, ensure regulatory compliance, and offer full-scale accounting services that you’ll actually use for your company’s entire lifecycle. Everything we do is designed to last for the long term, support your company at each growth stage, and withstand any challenges that may come.

  • Fractional CFO services
  • Tax preparation and planning
  • Controller services
  • Bookkeeping services
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Betsy Morem and Mark R. Waller standing indoors, both smiling, with a casual office setting in the background. We Run On EOS Badge

The Morem & Waller Team

Betsy Morem

Elizabeth (Betsy) Morem, CPA

Co-founder & Managing Partner

Elizabeth (Betsy) Morem, CPA
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Elizabeth (Betsy) Morem, CPA

Co-founder & Managing Partner

Betsy Morem, CPA, is more than an expert accountant for cannabis, medspa, and wellness industry clients. She is also a medspa business owner herself.

Betsy leverages her accounting expertise and hands-on experience running a medspa company to help new, scaling, and mature wellness companies build, maintain, and improve their accounting systems. She lends her expertise to CEOs, founders, and stakeholders, helping companies set unshakeable foundational principles that support sound financial health for years to come.

A specialist in working with small businesses, Betsy entered the wellness industry as a co-founder of Morem & Waller with Mark R. Waller, CPA, in 2020. She brings her well-rounded expertise working with small companies and in boutique accounting firms to wellness businesses of all kinds, with a focus on cannabis companies and medspas. Her approach is rooted in examining the fundamentals of a business, touching all aspects of a company’s financial health from bookkeeping and payroll to ongoing strategic financial oversight and long-term strategic planning.

Betsy is a regular guest on specialty programs and podcasts throughout the wellness and cannabis industries, including the Cannabis Accounting Podcast, Kaya Cast, and Chillinois. She’s also a sought-after speaker, delivering remarks at programs, seminars, and trade shows throughout the U.S. Outside her work at Morem & Waller, she serves as treasurer of The Read Seed, a not-for-profit that supports kindergarten and elementary school readiness in Mower County, MN.

Betsy lives in Austin, MN with her husband, Zach, and two children, Joanna and Ellis.

  • Education: Bachelor’s, Accounting, Metropolitan State University
Connect with Betsy on LinkedIn
Mark R. Waller

Mark R. Waller, CPA

Co-founder & Managing Partner

Mark R. Waller, CPA
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Mark R. Waller, CPA

Co-Founder & Managing Partner

Mark R. Waller, CPA, brings 15+ years of experience as a public accountant and a controller in the private sector to cannabis, wellness, and medspa companies in Minnesota and beyond. He leverages this experience to provide sound and trusted fractional CFO and advisory services to CEOs, founders, and other company leaders and stakeholders. Through his efforts and expertise, wellness businesses across the U.S. have achieved great success, building strong companies poised for growth on a rock-solid foundation of compliance and world-class financials.

Mark is a Certified Public Accountant licensed in the state of Minnesota, as well as a member of DOPE CFO and a member of the Minnesota Society of CPAs. He is a frequent speaker on accounting, financial matters, and business at conferences, seminars, and workshops across the U.S., including in New Mexico, Massachusetts, and Minnesota. He’s a sought-after podcast guest, especially in the cannabis world, appearing on notable programs like The Cannabis Accountant Podcast and Cannabis Cultivation and Science. Mark has also developed and taught on CPE and CLE courses with Surgent and with National Business Institute.

Outside of Morem & Waller, CPAs, Mark is the co-founder of The Support Suite, an accounting, human resources, and compliance consulting group designed to help new cannabis companies establish sound foundational business practices. Mark is also Treasurer of the Cannabis Travel Association International and is a co-founder of CannaConnect MN.

Mark lives in Minneapolis with his wife, Brigitte, and two children, Malcolm and Colette.

  • Education: Bachelor’s, Accounting, Management Information Systems, University of Minnesota-Twin Cities
Connect with Mark on LinkedIn

National acclaim, Minnesota roots

Whether you’re in California, Connecticut, or anywhere in between, Morem & Waller, CPAs is ready to help. Our home base is in Minnesota, but our licensed CPAs and financial professionals work with wellness companies across the United States. Our client base includes medspas, salons, wellness CPG companies like supplements and skincare products, gyms, and cannabis, CBD, and hemp businesses.

Morem & Waller, CPA’s experts are closely tied with cannabis communities in Massachusetts, Oklahoma, Vermont, Montana, and Minnesota. Our tax professionals have hands-on experience with cannabis businesses in New Jersey, New York, Missouri, and more.

Hands typing on a laptop keyboard placed on a wooden surface.

Support for wellness and cannabis businesses at every stage

All wellness and cannabis businesses, no matter their age or size, need — and deserve — quality financial services provided by experienced and caring licensed professionals. Whether you’re a new medspa, a scaling wellness CPG business, a mature cannabis operation, or something else, we tailor our services to meet your business where you are and build an unshakeable foundation for growth.

Our commitment to volunteering

At Morem & Waller CPAs, we believe in giving back to the communities we serve. Our team is passionate about contributing to the growth and success of the emerging wellness, cannabis, and medspa industries by actively volunteering with organizations that align with our values. From advocating for cannabis travel and cultivation to supporting local markets, we are dedicated to making a positive impact.

New businesses, get started with Morem & Waller, CPAs today

It’s time to get growing.

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